Everything about Newspaper Circulation totally explained
A
newspaper's
circulation is the number of copies it distributes on an average day, although circulation rates are decreasing. It is one of the principal factors used to set
advertising rates. Circulation isn't always the same as copies sold, often called
paid circulation, since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person.
In many countries, circulations are
audited by independent bodies such as the
Audit Bureau of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher.
World newspapers with the largest circulation
The
World Association of Newspapers (WAN) publishes a list of newspapers with the largest circulation. In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million. Around 75 of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers.
(External Link
)
The Japanese
Yomiuri Shimbun,
Asahi Shimbun,
Seikyo Shimbun, and
Mainichi Shimbun are still the best-selling newspapers in the world. Germany's
Bild became the only entry in the top ten from outside of Asia.
Reference News (參考消息) is the most popular paper in China. The highest selling from the United States is
USA Today, which is 13th in the world.
According to the
Guinness Book of Records, the daily circulation of the Soviet newspaper
Trud exceeded 21,500,000 in
1990, while the Soviet weekly
Argumenty i fakty boasted the circulation of 33,500,000 in 1991.
Individual countries
The Belgian institution CIM (Centre for Information about Media) publishes national circulation figures for all written, audiovisual and web-based media in Belgium. The top ten best selling papers according to their website
(External Link) are
Het Laatste Nieuws, 317,715;
Het Nieuwsblad, 245,209;
SUD Presse (group of papers focused on community specific content), 147,749;
Het Belang van Limburg, 121,428;
Le Soir, 113,780;
Vers l’avenir, 109,287 (group of papers focused on community specific content);
La Dernière Heure, 107,583;
De Standaard, 104,758;
Het Volk, 77,025 and
De Morgen, 73,784.
The 2006 National Readership Survey findings
show the largest read local language newspapers to be
Dainik Jagran (with 21.2 million readers) and
Rajasthan Patrika (with 21.0 million readers), both published in
Hindi. The
Times of India is the most widely read
English language newspaper (7.9 million), followed by
The Hindu (4.05 million), and
Hindustan Times (3.85 million).
The 2004 circulation figures for the morning and evening editions of Japan's largest newspapers:
Yomiuri Shimbun, 14,067,000; The
Asahi Shimbun, 12,121,000;
Mainichi Shimbun, 5,587,000;
Seikyou Shimbun, 5,500,000;
Nihon Keizai Shimbun, 4,635,000;
Chunichi Shimbun/
Tokyo Shimbun,4,512,000;
Tokyo Sports, 2,425,000;
Sankei Shimbun, 2,757,000;
Nikkan Sports, 1,965,000;
Hokkaido Shimbun, 1,896,594;
Sports Nippon, 1,711,000;
The Nikkan Gendai, 1,686,000;
Akahata, 1,683,000;
Yukan Fuji, 1,559,000;
Shizuoka Shimbun, 1,479,000;
Sankei Sports, 1,368,000;
Hochi Shimbun, 1,354,000;
Daily Sports, 999,000;
(External Link)
Best-selling paper in English as of
April 18,
2008, according to the BPA World Wide,
Today's Zaman
Best-selling papers as of
July 2,
2006, according to the Audit Bureau of Circulations,
(External Link) are the
News of the World (Sunday only), 3,471,415;
The Sun, 3,148,700 and
The Daily Mail, 2,340,255.
The heyday of the newspaper industry was the 1940s, but the percentage of Americans reading newspapers began to decline with the increased competition from radio and television. A growing population helped the absolute circulation numbers continue to increase until the 1970s, where it remained stable until the 1990s, when absolute circulation numbers began declining.
Newspaper circulation numbers are reported to the
Audit Bureau of Circulations. Best-selling papers as of
March 31,
2007 in the U.S.A., according to the
Audit Bureau of Circulations, are
USA Today, 2,524,965;
The Wall Street Journal, 2,068,439 and
The New York Times, 1,627,062.
The most widely read paper in the country is the
Toronto Star, which, as of the six-month period ending on
March 31,
2006, averaged 640,367 copies sold on Saturday, 435,650 Monday to Friday, and 439,982 on Sunday.
(External Link) The second most widely read paper is Toronto-based national newspaper
The Globe and Mail, which averaged 410,266 copies on Saturdays, and 320,835 Monday to Friday. The most widely read French-language newspaper is
Le Journal de Montréal, which averaged 314,575 copies on Saturday, 266,835 Monday to Friday, and 261,375 on Sunday. It should be noted that unlike in the United States, newpapers in Canada published their biggest and mostly widely read editions on Saturdays, and that most papers don't publish on Sundays.
Further Information
Get more info on 'Newspaper Circulation'.
|
External Link Exchanges
Do you know how hard it is to get a link from a large encyclopaedia? Well we're different and will prove it. To get a link from us just add the following HTML to your site on a relevant page:
<a href="http://newspaper_circulation.totallyexplained.com">Newspaper circulation Totally Explained</a>
Then simply click through this link from your web page. Our crawlers will verify your link, extract the title of your web page and instantly add a link back to it. If you like you can remove the words Totally Explained and embed the link in article text.
As long as your link remains in place, we'll keep our link to you right here. Please play fair - our crawlers are watching. Your site must be closely related to this one's topic. Any kind of spamming, dubious practises or removing the link will result in your link from us being dropped and, potentially, your whole site being banned. |
